Art Lab | Pop Your Pop Up Shop

Learn first hand everything you need to know to prepare for Markets and Trade Shows with Business owner Amanda Perna. Ms. Perna will teach the importance of operating your Pop Up store as miniature shop, and not just a vendor booth. She will also be covering topics like how to boost sales through proper marketing and merchandising, how to engage your audience, the importance of brand representation within your space etc.

More About the Instructor

 

Amanda Perna is a mom, wife, fashion & textile designer, author, illustrator, stylist and serial entrepreneur. Amanda honed her craft while designing for Oscar de la Renta and Calvin Klein and studying at the University of Alabama and FIT in New York. She then launched her own brand, The House of Perna, which has been sold internationally to major retailers including Anthropologie, Neiman Marcus, Bloomingdale’s, Nordstrom, BHLDN and more. Throughout her career, Amanda has taken every opportunity to see the world from a new point of view; styling for celebrity and corporate clients, creating cards for Hallmark, frequently partnering with major retailers for in-store events and appearing on two seasons of the hit TV series Project Runway. In late 2018, Amanda launched a second brand, Neon Bohemians, which debuted at Nordstrom. And in late 2019, inspired by her young daughter’s love of fashion, Amanda became a published author with her first children’s book, F is for Fashion, an illustrated book of ABCs for kids.

Amanda believes we are stronger together and that life is too short not to follow your dreams. She believes in maximalist style -bright colors, bold prints and always a touch of the unexpected -with minimal waste -designing and manufacturing in small batches, with eco-friendly materials and ensuring that the local and global artisans bringing her vision to life are treated fairly. Above all, Amanda’s mission is to help other women feel beautiful, confident and find their place in the world.